How can you make your business idea stand out from the crowd?
Whenever people ask me what’s the best way to succeed as an entrepreneur, I point them in the direction of one book more than any other…
‘‘Blue Ocean Strategy’’ by W Chan Kim and Renee Mauborgne. Reading this was the game-changer for me as a CEO. It’s what has inspired me to innovate and create new demand in the online market. Watch my quick review of the book below, where I reveal how you can apply the strategies in your own business plans.
