August 2022

Unlock Your Potential

The Ultimate Guide for Creating your Dream Life in the Modern World.

We all know the world has changed dramatically in the 21st century. The opportunities that defined past generations and steered their course through life (a.k.a. “The American Dream”) just aren’t out there for us anymore. Today 54% of college graduates regret choosing to invest in a degree, more than 70% of Americans detest their jobs (part of why they change jobs every 20 months on average), and more than two-thirds of Americans will never be able to stop working and retire. The system is broken. The good news? You can take the alternative path and create a quality of life that was unimaginable a generation ago.

Book Reviews


“With Unlock Your Potential Jeff has not only written a book you won’t want to put down, he has redefined an entire category. Part autobiography, part self-help, and part full-fledged economic treatise, this is like nothing I’ve ever read before… and I’m so glad I did.”

James Altucher

Bestselling Author, Hedge Fund anager,


“As an ‘Internet guru’ it’s tempting to lump Jeff in with the world of ‘bro marketers’ and hyper-masculine self-help-ers, but I found him to be the total opposite of all of that. His understanding of what it takes to be successful is matched only by his hunger to help others get there too.”

Amberly Lago
Bestselling Author, TED Speaker, “True Grit and Grace” Podcast host


“I wish I read this book before I started my own entrepreneurial journey. The stories are personal, the advice is practical and the hope is powerful. Well done Jeff! ”

Jon Acuff
New York Times Bestselling Author of Soundtracks, The Surprising Solution to Overthinking


“Unlock Your Potential is not just a book on how to succeed in the modern world but how to create the best version of yourself along the way. It’s not easy to be yourself, but Jeff shows you practical ways to succeed at this most important goal.”

Dave Hollis
NY Times Bestselling Author and Host of the Rise Together podcast.


When Jeff told me he wrote a book, I knew it would be incredible because everything he does is incredible. He is an alchemist in the truest sense of the word. By that I mean he understands how to conceive a specific dream, then harness the power of the universe, add in the power of hard work and laser focus, and voila, it manifests for him. This is why I heartily endorse this book.

Rebecca Zung, Esq.
Top 1% Attorney, Negotiation Expert, Bestselling Author of Negotiate Like You M.A.T.T.E.R.


Unexpressed possibilities, wealth, happiness, and riches await you as you read, absorb, and use the wisdom, insights, and brilliance in my friend Jeff’s life transforming book.

Mark Victor Hansen
World’s Bestselling Non-Fiction Author, co-creator of Chicken Soup for Soul series

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