What’s the most important trait of successful salespeople? Years of experience? Great contacts? Tonnes of capital? Wrong. The single most important factor to success in sales is likability. Knowing how to make people like you will unlock a world of opportunities and open doors to new customers. Sounds crazy, right? While most people think likeability is something you either have or you don’t, there are loads of simple tips and tricks to build positive relationships with people. Optimism and positivity are contagious. Human connection is how you win hearts. Are you ready to learn how to become more likeable and successful in business?