What Is The Blue Ocean Strategy? Blue Ocean Strategy Book Review

How can you make your business idea stand out from the crowd?

Whenever people ask me what’s the best way to succeed as an entrepreneur, I point them in the direction of one book more than any other…

‘‘Blue Ocean Strategy’’ by W Chan Kim and Renee Mauborgne. Reading this was the game-changer for me as a CEO. It’s what has inspired me to innovate and create new demand in the online market. Watch my quick review of the book below, where I reveal how you can apply the strategies in your own business plans.

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