Welcome to another episode of Millionaire Secrets!
Do you want to start your own business but have no idea where to start? How would you like a masterclass in entrepreneuring with a living legend? In today’s episode, I talk to the co-founder of Reebok, Joe Foster about starting from scratch – no matter the obstacles in your way! Although his family were always shoemakers, it wasn’t until Joe moved away from the family business that he found true success. Joe noticed the company wasn’t moving with the times. His dissatisfaction with the market was what started his Reebok journey. In 1958, Joe and his brother started making sporting footwear in the UK. They then expanded into America to become the billion-dollar company it is today. All this against a market full of competitors and the difficult aftermath of WWII. Jeff lives by the power of harnessing dissatisfaction and never allowing himself to be comfortable. In this interview – you’ll find out how to harness it too. Today’s episode is not to be missed, as Joe explains the secrets of his success – just as relevant today as they were 50 years ago. Tune in to find out:
How to find your version of the ‘5 Star Shoe’ The power of acting NOW and asking questions later How to be indestructible in an ever-changing market. Jeff built an iconic brand from scratch and became an expert in marketing and sales. You need to hear what he has to say. Don’t miss out on Joe’s incredible story – This guy lived through WW2! I guarantee you’ll be as fascinated by his words as I was!
Don’t miss the chance to hear his story and learn his secret. Check out the podcast!